Yes, we just did an article on this restaurant, but that's before they got the new sign.
This sign replaces the TAVERN sign that was associated with the former Trowbridge Tavern in Bourne.
We don't normally send out a photographer when somebody puts up a billboard, but this is no ordinary billboard.
Depending on where you believe Cape Cod starts, and depending on which bridge you use, this is the first thing you see when you come onto Cape Cod.
Some might argue for the CAPE COD topiary in the center of the Bourne rotary, and that is true in a When My Car Was Actually On Cape Cod sense. But it is not true Visually.
When approaching the apex of the Bourne Bridge, a car heading on to the Cape will see this 50 foot long billboard.
I always liked that the first thing you saw coming on Cape was a giant TAVERN sign. It et the tone for one's vacation, or even one's afternoon/evening. It was what a speechwriter might refer to as a tone setter.
Cape Cod is a hard drinking place, and we try to make sure you're aware of this before you even touch down. If you don't like it... well, that's why we have that rotary. You can circle right out.
The new sign, which promotes a restaurant that I'm rooting for, is nice. I prefer the simplicity of TAVERN, but the times change as easily as the billboards do.
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